Last year, almost half of shopper traffic came from mobile devices. This holiday season, retailers must be prepared to prioritize the mobile experience. Hear what strategies AddShoppers, Bronto and Visiture suggest for success.
Hosting a pop-up sign-up on your site is a great way to grow your list and can be a powerful acquisition tool if implemented properly. Now's the time to get a jump on building a healthy list for the holidays!
Omnichannel 101: Bridging the Gap Between Your Online and Brick-and-Mortar Stores
Today's consumers regularly bounce between online and in-store shopping before making a purchase. Follow these strategies to meet their expectations and combine these two worlds into one seamless shopping experience.
Get That Revenue Back! Tips for a Great Lapsed Purchase Message
Lapsed purchase messages target customers who haven't purchased from you in a while. With the increased sending rate at the holidays, it's particularly important to win this group back now or cut them loose.
Engage and Sell: The Tools Every Commerce Marketer Needs to Succeed
Check out this easy-to-navigate guide to the tools you need to be a successful commerce marketer. Learn more about triggered browse, recommendation and cart recovery emails and solutions for managing coupons and pop-ups.
Revenue Rescue: Saving Sales When Shoppers Stray Part 1: Product Page Abandonment
There's always competition for the busy shopper's attention, but in the coming months, it's going to be even more difficult. When shoppers come to browse but don't seal the deal, do you have a plan for getting them to come back to buy?
The Influence of Multi-Device Ownership on Ecommerce
How can you create a seamless, frictionless experience for your holiday shoppers if you don't know the device and channel they typically use at each stage? We surveyed 4,000 US, UK and Australian shoppers to get that information for you.
Will You Stay or Will You Go? How to Successfully Run a Make-Up or Break-Up Campaign
You're doing everything you can think of to keep your subscribers engaged, especially as we lead up to the holidays when the stakes are so high, but some are still MIA. Kristen Gregory provides a step-by-step guide for creating a "make up or break up" campaign.
Transactional messages are an essential part of any successful ecommerce program, but they're capable of so much more. What better place to cross-promote and attract attention to more of what you have to offer?
Segmentation: Show Your Subscribers You Really Get Them
This season, your customers will receive more messages from you (and your competitors) than any other time of the year. To make yours stand out and encourage more customers to open, it’s important to get to know them.