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Deliver the Goods: Evolution of the Gift Guide

Eliminate some of the holiday pressure for customers! Gift guides can increase your sales and get your business a big piece of the holiday pie, while helping shoppers in their hour of need.

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Holiday Oops Emails: 'Tis the Season to Be Prepared

Are you prepared for a holiday marketing mishap? Nobody likes to think about it, but mistakes do happen during the busy sending season. Be ready!

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Key Holiday Trends That Keep on Giving

Getting ready for an early shopping season can come with great challenges. Let’s take a look at a few trends from the past few years to help you identify opportunities for success.

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Bronto Stocking Stuffer: New Templates to Juice Your Creativity

Looking for some inspiration? Try these two simple and elegant responsive templates that are perfect for highlighting all your best products!

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Commerce Marketing Spotlight Series: Strategies for Holiday Success

What's the most effective marketing strategy for a successful holiday season? A few of our amazing Spotlight speakers shared their favorites.

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Five Campaigns to Cure the New Year's Blues

There is more to January email campaigns than "big sale" promos. We've got five campaign ideas to warm up your post-holiday sales.

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The Power of Emojis: Making the Most Out of Simple Symbols

Emojis are popular additions to subject lines, but they can sometimes do more harm than good. Before you spice up your messages with the latest festive characters, check out this guide to using them the right way.

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54%

of millennial shoppers love flash sales.


*Learn more in the Holiday Planning Report

Planning for the Holidays: Consumer Trends and a Retailer's Perspective

When will the holiday shopping season begin? Will Cyber Monday be the biggest online shopping day of 2017? Learn the answer to these questions and more in this webinar recording filled with valuable insights for a successful holiday season.

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Deck the Halls With Revenue This Year

To help you prepare for the influx of shoppers, we've asked several industry experts for their hottest tips to "sleigh" your way to holiday earnings.

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Goodbye Black Friday, Hello Gray November

The holiday shopping season now extends well beyond the traditional Black Friday and Cyber Monday. Bronto's Greg Zakowicz explains the Gray November phenomenon and its effect on holiday planning.

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Why Your Email Program Sucks

Does your email program provide a relevant, personalized experience with your brand? If not, you can kiss many of your subscribers good-bye.

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A Look Back at 2016 Holiday Emails: Dramatic Wins & Colossal Failures

As you gear up for the 2017 holiday season, check out this collection of last year's highs and lows for inspiration on look, timing and messaging.

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Lulus: Igniting Fast-Fashion Success

See how this fast-fashion online-only retailer crafted a compelling Black Friday VIP campaign that dramatically grew its subscriber list and kept shoppers coming back with an awesome loyalty program.

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Gray November Is Almost Here. Are You Ready?

One week at a time, year after year, the holiday shopping season has been starting earlier and earlier, and so have the deep holiday discounts.

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A Guide to Choosing the Best Template for Your Holiday Emails

Choosing a template that matches the type of message you are trying to convey can go a long way toward increasing the success of your email program this holiday season.

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38%

of holiday shoppers won't shop with a site unless it offers free shipping.


*Learn more in the Holiday Planning Report

Ask the Experts: Must-Have Marketing Campaigns for the Holidays

Before you kick your planning into high gear, see what our team of experts has to say about must-haves for the holiday season.

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How Brooks Sports Sleighs the Season

In this exclusive webinar, we talk with Stephanie Hileman of Brooks Sports about her strategies for holiday success.

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Battle the Behemoth With Personalization

This season, how can you compete against the one-stop shop where consumers turn for almost everything? It’s time to start getting personal!

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Going Beyond the Pop-Up: 4 Creative Strategies for List Growth

Want to build that list before you roll out your holiday campaigns? We've got a stocking full of ideas to help! 

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Snag New Subscribers With a Holiday Sweepstakes

A chance to win a $5,000 shopping spree helped one company snag more than 15,000 subscribers during the holidays. See how!

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Black Friday: It's No Longer Just a US Thing

Swedish retailer Dr. Denim created a Black Friday special to try something new with its holiday marketing, and it really paid off!

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Five Steps to Finding Your Next High-Value Customer

The answers are in the data that’s right at your fingertips. Here’s a step-by-step guide to help you identify where to focus next for success.

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We Asked, They Answered: Top Commerce Marketing Tactics Shared

Wouldn't it be great to know what other marketers are doing, how successful they are and how your metrics compare? Now you can!

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66%

of women will respond to a free gift with purchase vs. 51% of men.


*Learn more in the Holiday Planning Report

Naughty or Nice: A Quick Holiday Email Critique

Looking for a little inspiration? Check out these emails that really worked and a few that could have used a bit more holiday cheer.

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How Consumers Across the Globe Use Multiple Devices to Shop and Buy

What device do UK shoppers prefer for online buying? Do Aussies shop from their phones? Who is the most likely to shop with a tablet? Our global multi-device study answers these questions and more.

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3 Ways Retailers Can Be Frenemies With Amazon

For many retailers, the convenience of Amazon can be hard to beat. Try these strategies to spin their competitive edge into a friendly assist for your brand.

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More Shoppers are Making the Move to Mobile: Are You Ready

Shoppers are turning more and more to their smartphones to browse and buy. Will they have a nice experience on your site this holiday season? Or will you end up on their naughty list?

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Virtual Reality Brings the Fitting Room to Your Living Room

Retailers are grappling with the role virtual reality might play in boosting revenue. This in-depth blog post provides a great overview of some of the most innovative ideas in action today.

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2015 Email Marketing Holiday Lookbook

Put a little flair in your holiday emails! Check out our lookbooks full of great examples from the US and the UK to see what messages were a smash hit.

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Keep Calm and Jingle On: 5 Quick Wins for a Successful Holiday Season

Your holiday marketing plan will be up and running very soon, and with competition at an all-time high, you'll want to consider a few of these effective strategies to give your efforts a quick boost.

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Break Through the Hype: Uncover the Reality of AI

Does the rise of artificial intelligence (AI) and related technologies signal a sea change in commerce marketing? In a word, yes. Take a closer look at these techniques and how they can boost your marketing efforts and success.

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Where We Buy: Consumer Attitudes on Global Commerce

Are we ready to start buying from retailers in different countries? We surveyed customers from three different regions to understand how often they buy across borders and what roadblocks exist.

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Holiday Planning Report: What Holiday Shoppers Want, How Retailers Plan to Deliver

A successful holiday marketing plan keeps consumer needs and expectations at the center of it all. Learn when and where your customers are shopping and what promotions resonate with particular demographics.

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