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A Look Back at 2016 Holiday Emails: Dramatic Wins & Colossal Failures

As you gear up for the 2017 holiday season, check out this collection of last year's highs and lows for inspiration on look, timing and messaging.

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A Guide to Choosing the Best Template for Your Holiday Emails

Choosing a template that matches the type of message you are trying to convey can go a long way toward increasing the success of your email program this holiday season.

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Holiday Planning Report: What Holiday Shoppers Want, How Retailers Plan to Deliver

A successful holiday marketing plan keeps consumer needs and expectations at the center of it all. Learn when and where your customers are shopping and what promotions resonate with particular demographics.

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Virtual Reality Brings the Fitting Room to Your Living Room

Retailers are grappling with the role virtual reality might play in boosting revenue. This in-depth blog post provides a great overview of some of the most innovative ideas in action today.

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Goodbye Black Friday, Hello Gray November

The holiday shopping season now extends well beyond the traditional Black Friday and Cyber Monday. Bronto's Greg Zakowicz explains the Gray November phenomenon and its effect on holiday planning.

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We Asked, They Answered: Top Commerce Marketing Tactics Shared

Wouldn't it be great to know what other marketers are doing, how successful they are and how your metrics compare? Now you can!

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Black Friday: It's No Longer Just a US Thing

Swedish retailer Dr. Denim created a Black Friday special to try something new with its holiday marketing, and it really paid off!

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54%

of millennial shoppers love flash sales.


*Learn more in the Holiday Planning Report

Ask the Experts: Must-Have Marketing Campaigns for the Holidays

Before you kick your planning into high gear, see what our team of experts has to say about must-haves for the holiday season.

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3 Ways Retailers Can Be Frenemies With Amazon

For many retailers, the convenience of Amazon can be hard to beat. Try these strategies to spin their competitive edge into a friendly assist for your brand.

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Where We Buy: Consumer Attitudes on Global Commerce

Are we ready to start buying from retailers in different countries? We surveyed customers from three different regions to understand how often they buy across borders and what roadblocks exist.

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2015 Email Marketing Holiday Lookbook

Put a little flair in your holiday emails! Check out our lookbooks full of great examples from the US and the UK to see what messages were a smash hit.

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How Consumers Across the Globe Use Multiple Devices to Shop and Buy

What device do UK shoppers prefer for online buying? Do Aussies shop from their phones? Who is the most likely to shop with a tablet? Our global multi-device study answers these questions and more.

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Five Steps to Finding Your Next High-Value Customer

The answers are in the data that’s right at your fingertips. Here’s a step-by-step guide to help you identify where to focus next for success.

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More Shoppers are Making the Move to Mobile: Are You Ready

Shoppers are turning more and more to their smartphones to browse and buy. Will they have a nice experience on your site this holiday season? Or will you end up on their naughty list?

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Naughty or Nice: A Quick Holiday Email Critique

Looking for a little inspiration? Check out these emails that really worked and a few that could have used a bit more holiday cheer.

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38%

of holiday shoppers won't shop with a site unless it offers free shipping.


*Learn more in the Holiday Planning Report

Break Through the Hype: Uncover the Reality of AI

Does the rise of artificial intelligence (AI) and related technologies signal a sea change in commerce marketing? In a word, yes. Take a closer look at these techniques and how they can boost your marketing efforts and success.

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