Holiday Resource Center 2014

Plan for a prosperous 2014 Holiday season! Bronto's collection of tools and research will help you sleigh more revenue!

Yule be happy you took a look, we promise!

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2013 Holiday Email Marketing Lookbook Series

  • Holiday-by-holiday examples of the best emails from 2013
  • Effective calls to action used by retailers to drive through to the sale
  • How to add value and stand out in the busiest sending season of the year

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Commerce Marketing Blog

Start Your Holiday Planning Now!

June 13, 2014

Start looking at your holiday calendar and planning your campaigns for November and December. Yep, I said it start planning for your holiday season because Black Friday, Cyber Monday, Free Shipping Day and all those major holidays will be here before you know it! These quick tips will give you the confidence to tackle the holiday season.

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Boxing Day Trends and Stand Out Messages

December 27, 2013

Many retailers in the UK depend on Boxing Day to make up a large percentage of the year's total sales. A perfect storm is created - people have finished Christmas, now they want to find a deal for themselves and retailers have stock they want to shed before the spring comes around. With years worth of sales figures to prove it, many online retailers know that Boxing Day is one to take quite seriously.

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Last Minute Holiday Marketing Email Tips

December 4, 2013

It’s the most wonderful time of the year! Or if you’re an online retailer that hasn’t nailed down your holiday strategy yet, it may be the most stressful time of year! Don’t fret if the holidays snuck up on you, it’s not too late to capitalize on some last minute wins.

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Sending Smarter for the Holidays: 5 Tips to Stay in the Inbox

November 22, 2013

This holiday season...let's send smarter. Sending smarter during the busy holiday season can help improve your deliverability and help you rise above the onslaught of campaigns to consumers.

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Top 5 Picks for Holiday Marketing on Pinterest

November 20, 2013

With the holidays fast approaching, it’s time to nail down that holiday marketing strategy. If you haven’t already gotten started, now is the time! While you may have your email and social plans laid out, don’t forget about integrating the two. When it comes to a great match for holiday campaigns, Pinterest is a perfect fit.

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Friends & Family, Flash Sale, Free Shipping - 3 Campaigns to Fuel Holiday Revenue

October 30, 2013

The holidays are around the corner and there are three campaigns that you want to make sure are part of your calendar: Friends & Family, Flash Sale, and Free Shipping. These three are known to boost revenue during the holiday season year after year, so let’s discuss how to easily execute these campaigns.

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5 Tactics to Include in Your Holiday Planning

October 10, 2013

It’s not even Halloween yet and I’m already seeing Christmas items lining store shelves. The holidays will be here before we know it and you don’t want them to sneak up on you. There are a lot of things that you can do to plan for your holiday marketing, but to get you started here are 5 holiday prep ideas.

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Articles

PowerRetail - 3 Practical Tips to Avoid a Chaotic Christmas

July 30, 2014

In this PowerRetail article, Bronto's Jim Davidson details three ways retailers can prepare themselves for the inevitably unpredictable nature of the holiday shopping season.

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MultiChannel Merchant - Holiday Planning: Easy as a Day at the Beach

July 27, 2014

In this MultiChannel Merchant article, Bronto's Jim Davidson offers several tips on how to make your holiday marketing planning a relaxing experience.

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PowerRetail: Careful Holiday Planning Sees Food Delivery Service Demand Spike 160%

July 14, 2014

This PowerRetail article reports on how careful planning helped Bronto client Farmison & Co maximize their holiday marketing efforts.

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