During the height of the shopping season, you must be able to track campaign performance and quickly pivot when necessary. Align your email campaigns with your messages in Bronto for easier, centralized campaign management and monitoring.
Measuring Matters: Defining, Benchmarking, Evaluating and Improving Your Email Campaigns
Planning for a more successful holiday season starts with the data. Learn what metrics to measure, what benchmarks to measure them against and how to evaluate your email marketing efforts to improve those numbers.
Some of the most classic email marketing best practices, particularly those around send time, are no longer the strict rules they once were. Learn more before you send those seasonal messages out the door!
The Art of Attribution: Where Do Your Conversions Really Come From?
With all the time, effort and cost associated with developing and maintaining an effective marketing plan, it’s important to keep an eye on where your dollars are going and how much return you’re seeing.