During the height of the shopping season, you must be able to track campaign performance and quickly pivot when necessary. Align your email campaigns with your messages in Bronto for easier, centralized campaign management and monitoring.
Measuring Matters: Defining, Benchmarking, Evaluating and Improving Your Email Campaigns
Planning for a more successful holiday season starts with the data. Learn what metrics to measure, what benchmarks to measure them against and how to evaluate your email marketing efforts to improve those numbers.