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The Commerce Marketer's 2017 Holiday Season Calendar

Print, post and share this calendar to inspire festive holiday campaigns and ensure you and your team never miss an important date.

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2017 Christmas Season Calendar for Commerce Marketers in the UK

O come, all ye deadlines! With our festive seasonal calendar, you can be sure you and your team never miss an important date.

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How Better Engagement Can Save Your Holiday Sending

See how targeting engaged subscribers helps safeguard your deliverability and increases your chances of reaching the inbox during the holiday rush.

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Remailing Reminders for the Holidays

Remailing is a proven moneymaker! Follow these best practices to incorporate it into your holiday marketing strategy the right way.

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'Tis the Season: How to Prepare for a Holiday Traffic Spike

Before hitting send on your first holiday marketing campaign, be sure your site can handle the holiday traffic without crashing the sleigh.

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Ask the Experts: Email Performance During the Holidays

In the final installment of our "Ask the Experts" series, the team shares their thoughts on holiday email performance trends. What metrics should you expect to see?

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Don't Let Your Sweepstakes Sabotage Your Brand

While contests and sweepstakes can be very effective methods for growing your list, they can also damage your brand and reputation if not done correctly.

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38%

of holiday shoppers won't shop with a site unless it offers free shipping.


*Learn more in the Holiday Planning Report

Why an Email Unsubscribe Can Be a Good Thing

While we hate to see them go, those dreaded unsubscribes can actually help you optimize your sending strategy and even trigger a boost in revenue.

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Getting Back Into the Inbox: A Case Study

See how one retailer went from spam complaints to sending success with a few smart changes to their email strategy.

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What Spam Complaints Are Really Telling You

Don't let spam complaints affect your sending reputation during the holidays. Learn why you should pay attention to complaints and what you should do when you receive them.

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Don't be Afraid to Say Buh-Bye

Don’t be shy about unsubscribing contacts once you learn they aren't really into you. That inattentive group could be dragging down your ability to deliver to your active audience. Cut them loose!

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Sending Smarter for the Holidays: 5 Tips to Stay in the Inbox

Don't be seen as a spammer! Follow these guidelines to land in the inbox this season and reliably reach those engaged subscribers who want to hear from you.

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Ask the Experts: Optimal Sending Frequency for Holiday Emails

How should you time your holiday promotions to avoid overmailing while staying top of mind throughout the busy shopping season? Our experts have the answer!

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Staying Out of the Spam Folder

Avoiding the dreaded spam folder is a high priority, especially around the holidays. Help keep your emails flowing into the inbox this season with these quick tips.

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You Had Me at Hello: The Art of Engaging Email Introductions

Make that first email to new subscribers really count! It's your chance to give them a true taste of what to expect from your brand.

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54%

of millennial shoppers love flash sales.


*Learn more in the Holiday Planning Report

How to Craft a Very Merry Sending Strategy

Don’t get caught up in the “more is better” approach to holiday marketing. Be thoughtful and deliberate in your planning with these great tips.

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When to Send: Email Marketing Myths Debunked

Some of the most classic email marketing best practices, particularly those around send time, are no longer the strict rules they once were. Learn more before you send those seasonal messages out the door!

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Making It to the Luxury Buyer's Inbox

Luxury brands want to attract a certain kind of customer and must tailor their marketing strategy accordingly. See how three retailers are reaching the right customers with help from email and SMS.

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Introducing Bronto Campaigns: Simple, Powerful Management

During the height of the shopping season, you must be able to track campaign performance and quickly pivot when necessary. Align your email campaigns with your messages in Bronto for easier, centralized campaign management and monitoring.

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The Definitive Guide to Browse Recovery

Think about how many holiday shoppers don't make it all the way to the cart. What are you doing to reach them and nurture them along to a purchase?

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Measuring Matters: Defining, Benchmarking, Evaluating and Improving Your Email Campaigns

Planning for a more successful holiday season starts with the data. Learn what metrics to measure, what benchmarks to measure them against and how to evaluate your email marketing efforts to improve those numbers.

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The Art of Attribution: Where Do Your Conversions Really Come From?

With all the time, effort and cost associated with developing and maintaining an effective marketing plan, it’s important to keep an eye on where your dollars are going and how much return you’re seeing.

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