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All the tools you need to start your
holiday marketing season!

Predict the Perfect Subject Line

What if you could plug in your holiday subject line and predict how well it will perform? Now you can – and it’s FREE!

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The Commerce Marketer's 2017 Holiday Season Calendar

Print, post and share this calendar to inspire festive holiday campaigns and ensure you and your team never miss an important date.

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Deliver the Goods: Evolution of the Gift Guide

Eliminate some of the holiday pressure for customers! Gift guides can increase your sales and get your business a big piece of the holiday pie, while helping shoppers in their hour of need.

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3 Tips for a Totally Targeted Holiday Season

Want to see the best results from your holiday emails? Personalization is the key! See how you can tweak your messages to increase your chance for success.

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2017 Christmas Season Calendar for Commerce Marketers in the UK

O come, all ye deadlines! With our festive seasonal calendar, you can be sure you and your team never miss an important date.

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Holiday Oops Emails: 'Tis the Season to Be Prepared

Are you prepared for a holiday marketing mishap? Nobody likes to think about it, but mistakes do happen during the busy sending season. Be ready!

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Why Post-Purchase Marketing Is So Important

Targeted post-purchase messaging is not only successful in driving revenue, it's now an essential component in creating customer loyalty.

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How Better Engagement Can Save Your Holiday Sending

See how targeting engaged subscribers helps safeguard your deliverability and increases your chances of reaching the inbox during the holiday rush.

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Key Holiday Trends That Keep on Giving

Getting ready for an early shopping season can come with great challenges. Let’s take a look at a few trends from the past few years to help you identify opportunities for success.

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How to Give Your Lifecycle Messages a Holiday Refresh

Keeping the customer experience in mind at the holidays is critical. Here are a few ways to help make it even better during the busy shopping season.

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Remailing Reminders for the Holidays

Remailing is a proven moneymaker! Follow these best practices to incorporate it into your holiday marketing strategy the right way.

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Bronto Stocking Stuffer: New Templates to Juice Your Creativity

Looking for some inspiration? Try these two simple and elegant responsive templates that are perfect for highlighting all your best products!

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The Essentials of Turning Abandoned Carts Into Sales

More than 80% of customers abandon their carts, resulting in $18 billion in lost revenue every year. Learn how to combat that trend with an effective cart recovery program.

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'Tis the Season: How to Prepare for a Holiday Traffic Spike

Before hitting send on your first holiday marketing campaign, be sure your site can handle the holiday traffic without crashing the sleigh.

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Commerce Marketing Spotlight Series: Strategies for Holiday Success

What's the most effective marketing strategy for a successful holiday season? A few of our amazing Spotlight speakers shared their favorites.

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Browse Recovery Is a Home Run for Retailers

If you’re not nudging shoppers back to your site this season, you’re leaving potential revenue on the table. Here’s our four-step program for a successful game plan.

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Ask the Experts: Email Performance During the Holidays

In the final installment of our "Ask the Experts" series, the team shares their thoughts on holiday email performance trends. What metrics should you expect to see?

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Five Campaigns to Cure the New Year's Blues

There is more to January email campaigns than "big sale" promos. We've got five campaign ideas to warm up your post-holiday sales.

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Why You Should Style Your ALT Text and How to Do It Right

When your email images fail to display, what do your subscribers see? A keen representation of what your message is all about or a giant blank canvas?

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Don't Let Your Sweepstakes Sabotage Your Brand

While contests and sweepstakes can be very effective methods for growing your list, they can also damage your brand and reputation if not done correctly.

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The Power of Emojis: Making the Most Out of Simple Symbols

Emojis are popular additions to subject lines, but they can sometimes do more harm than good. Before you spice up your messages with the latest festive characters, check out this guide to using them the right way.

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A Guide to Choosing the Best Template for Your Holiday Emails

Choosing a template that matches the type of message you're trying to convey can go a long way toward increasing the success of your email program this holiday season.

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Why an Email Unsubscribe Can Be a Good Thing

While we hate to see them go, those dreaded unsubscribes can actually help you optimize your sending strategy and even trigger a boost in revenue.

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Planning for the Holidays: Consumer Trends and a Retailer's Perspective

When will the holiday shopping season begin? Will Cyber Monday be the biggest online shopping day of 2017? Learn the answer to these questions and more in this webinar recording filled with valuable insights for a successful holiday season.

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Create a Call to Action That Really Packs a Punch

The call to action is arguably the most important part of your marketing emails. Follow these great tips to power up your CTAs this season and put them to work for you.

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Getting Back Into the Inbox: A Case Study

See how one retailer went from spam complaints to sending success with a few smart changes to their email strategy.

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Deck the Halls With Revenue This Year

To help you prepare for the influx of shoppers, we've asked several industry experts for their hottest tips to "sleigh" your way to holiday earnings.

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Stellar Marketing Strategies for a Successful Holiday Season

As you start to develop your creative campaigns for the holidays, consider these ideas to help you gain new customers and keep them engaged all year long.

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What Spam Complaints Are Really Telling You

Don't let spam complaints affect your sending reputation during the holidays. Learn why you should pay attention to complaints and what you should do when you receive them.

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Goodbye Black Friday, Hello Gray November

The holiday shopping season now extends well beyond the traditional Black Friday and Cyber Monday. Bronto's Greg Zakowicz explains the Gray November phenomenon and its effect on holiday planning.

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Bring Them Back! How to Engage Subscribers Before the Holidays

Why waste your marketing dollars on subscribers who are not opening your messages? Create an automated message series to bring them home for the holidays.

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Don't be Afraid to Say Buh-Bye

Don’t be shy about unsubscribing contacts once you learn they aren't really into you. That inattentive group could be dragging down your ability to deliver to your active audience. Cut them loose!

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Why Your Email Program Sucks

Does your email program provide a relevant, personalized experience with your brand? If not, you can kiss many of your subscribers good-bye.

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Can Freebies Lead to Loyal Customers?

Considering a giveaway this holiday season? See how two innovative Bronto customers successfully used one to increase their sales and foster repeat buyers.

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Sending Smarter for the Holidays: 5 Tips to Stay in the Inbox

Don't be seen as a spammer! Follow these guidelines to land in the inbox this season and reliably reach those engaged subscribers who want to hear from you.

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A Look Back at 2016 Holiday Emails: Dramatic Wins & Colossal Failures

As you gear up for the 2017 holiday season, check out this collection of last year's highs and lows for inspiration on look, timing and messaging.

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Santa Comes Early: How to Get Ahead in Your Holiday Marketing

Tackle these tasks now to attract early-bird shoppers and keep your holiday marketing plan feeling festive and bright throughout the rest of the year.

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Ask the Experts: Optimal Sending Frequency for Holiday Emails

How should you time your holiday promotions to avoid overmailing while staying top of mind throughout the busy shopping season? Our experts have the answer!

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Lulus: Igniting Fast-Fashion Success

See how this fast-fashion online-only retailer crafted a compelling Black Friday VIP campaign that dramatically grew its subscriber list and kept shoppers coming back with an awesome loyalty program.

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Hey, You! Why Subject Line Personalization Matters

A little personalization can go a long way toward making your holiday messages stand out and strengthening your connection with subscribers.

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Staying Out of the Spam Folder

Avoiding the dreaded spam folder is a high priority, especially around the holidays. Help keep your emails flowing into the inbox this season with these quick tips.

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Gray November Is Almost Here. Are You Ready?

One week at a time, year after year, the holiday shopping season has been starting earlier and earlier, and so have the deep holiday discounts.

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Segmentation 101: Back to the Basics

To secure a coveted spot in your subscribers’ inboxes, take the time to tailor your messages with timely, relevant information.

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You Had Me at Hello: The Art of Engaging Email Introductions

Make that first email to new subscribers really count! It's your chance to give them a true taste of what to expect from your brand.

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A Guide to Choosing the Best Template for Your Holiday Emails

Choosing a template that matches the type of message you are trying to convey can go a long way toward increasing the success of your email program this holiday season.

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The Mobile Holiday Game Plan for Online Retailers

Last year, almost half of shopper traffic came from mobile devices. This holiday season, retailers must be prepared to prioritize the mobile experience. Hear what strategies AddShoppers, Bronto and Visiture suggest for success.

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How to Craft a Very Merry Sending Strategy

Don’t get caught up in the “more is better” approach to holiday marketing. Be thoughtful and deliberate in your planning with these great tips.

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Ask the Experts: Must-Have Marketing Campaigns for the Holidays

Before you kick your planning into high gear, see what our team of experts has to say about must-haves for the holiday season.

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Give Pop-Ups a Chance!

Hosting a pop-up sign-up on your site is a great way to grow your list and can be a powerful acquisition tool if implemented properly. Now's the time to get a jump on building a healthy list for the holidays!

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When to Send: Email Marketing Myths Debunked

Some of the most classic email marketing best practices, particularly those around send time, are no longer the strict rules they once were. Learn more before you send those seasonal messages out the door!

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How Brooks Sports Sleighs the Season

In this exclusive webinar, we talk with Stephanie Hileman of Brooks Sports about her strategies for holiday success.

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Omnichannel 101: Bridging the Gap Between Your Online and Brick-and-Mortar Stores

Today's consumers regularly bounce between online and in-store shopping before making a purchase. Follow these strategies to meet their expectations and combine these two worlds into one seamless shopping experience.

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Making It to the Luxury Buyer's Inbox

Luxury brands want to attract a certain kind of customer and must tailor their marketing strategy accordingly. See how three retailers are reaching the right customers with help from email and SMS.

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Battle the Behemoth With Personalization

This season, how can you compete against the one-stop shop where consumers turn for almost everything? It’s time to start getting personal!

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The Secret to Holiday Success With Paid Social

Before you finalize your paid social campaigns for the season, review these best practices to help you optimize your plans.

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Introducing Bronto Campaigns: Simple, Powerful Management

During the height of the shopping season, you must be able to track campaign performance and quickly pivot when necessary. Align your email campaigns with your messages in Bronto for easier, centralized campaign management and monitoring.

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Going Beyond the Pop-Up: 4 Creative Strategies for List Growth

Want to build that list before you roll out your holiday campaigns? We've got a stocking full of ideas to help! 

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Recommendations Premium: Your Business, Your Rules

Give holiday shoppers what they really want! Bronto’s recommendations engine lets you customize the rules to match shoppers with the right products and show them you really get them.

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The Definitive Guide to Browse Recovery

Think about how many holiday shoppers don't make it all the way to the cart. What are you doing to reach them and nurture them along to a purchase?

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Snag New Subscribers With a Holiday Sweepstakes

A chance to win a $5,000 shopping spree helped one company snag more than 15,000 subscribers during the holidays. See how!

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Get That Revenue Back! Tips for a Great Lapsed Purchase Message

Lapsed purchase messages target customers who haven't purchased from you in a while. With the increased sending rate at the holidays, it's particularly important to win this group back now or cut them loose.

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Measuring Matters: Defining, Benchmarking, Evaluating and Improving Your Email Campaigns

Planning for a more successful holiday season starts with the data. Learn what metrics to measure, what benchmarks to measure them against and how to evaluate your email marketing efforts to improve those numbers.

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Black Friday: It's No Longer Just a US Thing

Swedish retailer Dr. Denim created a Black Friday special to try something new with its holiday marketing, and it really paid off!

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5 Basic Moneymakers for Email Marketers

It's early in your holiday planning, so now's the time to see where to apply these strategies and ensure that this holiday season is the most profitable – ever!

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The Art of Attribution: Where Do Your Conversions Really Come From?

With all the time, effort and cost associated with developing and maintaining an effective marketing plan, it’s important to keep an eye on where your dollars are going and how much return you’re seeing.

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Five Steps to Finding Your Next High-Value Customer

The answers are in the data that’s right at your fingertips. Here’s a step-by-step guide to help you identify where to focus next for success.

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A Successful Cart Recovery Strategy Puts the Customer First

Most retailers now aim to provide the most relevant user experience possible, but can often lose sight of the consumer and their needs. See how to stay focused on the customer this holiday season!

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We Asked, They Answered: Top Commerce Marketing Tactics Shared

Wouldn't it be great to know what other marketers are doing, how successful they are and how your metrics compare? Now you can!

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Engage and Sell: The Tools Every Commerce Marketer Needs to Succeed

Check out this easy-to-navigate guide to the tools you need to be a successful commerce marketer. Learn more about triggered browse, recommendation and cart recovery emails and solutions for managing coupons and pop-ups.

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Naughty or Nice: A Quick Holiday Email Critique

Looking for a little inspiration? Check out these emails that really worked and a few that could have used a bit more holiday cheer.

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A Mobile-Minded Approach to Holiday Marketing

Mobile commerce has arrived! Here are a few tips to ready your team – and your site – to capture and convert your mobile shoppers.

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How Consumers Across the Globe Use Multiple Devices to Shop and Buy

What device do UK shoppers prefer for online buying? Do Aussies shop from their phones? Who is the most likely to shop with a tablet? Our global multi-device study answers these questions and more.

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Revenue Rescue: Saving Sales When Shoppers Stray Part 1: Product Page Abandonment

There's always competition for the busy shopper's attention, but in the coming months, it's going to be even more difficult. When shoppers come to browse but don't seal the deal, do you have a plan for getting them to come back to buy?

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3 Ways Retailers Can Be Frenemies With Amazon

For many retailers, the convenience of Amazon can be hard to beat. Try these strategies to spin their competitive edge into a friendly assist for your brand.

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The Influence of Multi-Device Ownership on Ecommerce

How can you create a seamless, frictionless experience for your holiday shoppers if you don't know the device and channel they typically use at each stage? We surveyed 4,000 US, UK and Australian shoppers to get that information for you.

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More Shoppers are Making the Move to Mobile: Are You Ready

Shoppers are turning more and more to their smartphones to browse and buy. Will they have a nice experience on your site this holiday season? Or will you end up on their naughty list?

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Are You Meeting the Needs of Today’s Multi-Device Shopper?

With the adoption of so many devices and the ability to stay connected almost anywhere, the shopping experience is dramatically changing. Are you ready?

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Virtual Reality Brings the Fitting Room to Your Living Room

Retailers are grappling with the role virtual reality might play in boosting revenue. This in-depth blog post provides a great overview of some of the most innovative ideas in action today.

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Will You Stay or Will You Go? How to Successfully Run a Make-Up or Break-Up Campaign

You're doing everything you can think of to keep your subscribers engaged, especially as we lead up to the holidays when the stakes are so high, but some are still MIA. Kristen Gregory provides a step-by-step guide for creating a "make up or break up" campaign.

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2015 Email Marketing Holiday Lookbook

Put a little flair in your holiday emails! Check out our lookbooks full of great examples from the US and the UK to see what messages were a smash hit.

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5 Ways to Segment Your Sends

Successful segmentation encourages subscribers to open your emails, keep buying and generally feel engaged. Optimize your holiday sends with these great strategies.

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Keep Calm and Jingle On: 5 Quick Wins for a Successful Holiday Season

Your holiday marketing plan will be up and running very soon, and with competition at an all-time high, you'll want to consider a few of these effective strategies to give your efforts a quick boost.

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Put Your Transactional Messages to Work

Transactional messages are an essential part of any successful ecommerce program, but they're capable of so much more. What better place to cross-promote and attract attention to more of what you have to offer?

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Break Through the Hype: Uncover the Reality of AI

Does the rise of artificial intelligence (AI) and related technologies signal a sea change in commerce marketing? In a word, yes. Take a closer look at these techniques and how they can boost your marketing efforts and success.

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Segmentation: Show Your Subscribers You Really Get Them

This season, your customers will receive more messages from you (and your competitors) than any other time of the year. To make yours stand out and encourage more customers to open, it’s important to get to know them.

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Where We Buy: Consumer Attitudes on Global Commerce

Are we ready to start buying from retailers in different countries? We surveyed customers from three different regions to understand how often they buy across borders and what roadblocks exist.

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Secure That Second Order With a Post-Purchase Campaign

A post-purchase series is one of the best ways to turn one-time customers into repeat buyers. Check out these tactics that will keep them coming back.

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Holiday Planning Report: What Holiday Shoppers Want, How Retailers Plan to Deliver

A successful holiday marketing plan keeps consumer needs and expectations at the center of it all. Learn when and where your customers are shopping and what promotions resonate with particular demographics.

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