The Power of Emojis: Making the Most Out of Simple Symbols
Emojis are popular additions to subject lines, but they can sometimes do more harm than good. Before you spice up your messages with the latest festive characters, check out this guide to using them the right way.
Planning for the Holidays: Consumer Trends and a Retailer's Perspective
When will the holiday shopping season begin? Will Cyber Monday be the biggest online shopping day of 2017? Learn the answer to these questions and more in this webinar recording filled with valuable insights for a successful holiday season.
Last year, almost half of shopper traffic came from mobile devices. This holiday season, retailers must be prepared to prioritize the mobile experience. Hear what strategies AddShoppers, Bronto and Visiture suggest for success.
Hosting a pop-up sign-up on your site is a great way to grow your list and can be a powerful acquisition tool if implemented properly. Now's the time to get a jump on building a healthy list for the holidays!
Some of the most classic email marketing best practices, particularly those around send time, are no longer the strict rules they once were. Learn more before you send those seasonal messages out the door!
Omnichannel 101: Bridging the Gap Between Your Online and Brick-and-Mortar Stores
Today's consumers regularly bounce between online and in-store shopping before making a purchase. Follow these strategies to meet their expectations and combine these two worlds into one seamless shopping experience.
During the height of the shopping season, you must be able to track campaign performance and quickly pivot when necessary. Align your email campaigns with your messages in Bronto for easier, centralized campaign management and monitoring.
Get That Revenue Back! Tips for a Great Lapsed Purchase Message
Lapsed purchase messages target customers who haven't purchased from you in a while. With the increased sending rate at the holidays, it's particularly important to win this group back now or cut them loose.
Measuring Matters: Defining, Benchmarking, Evaluating and Improving Your Email Campaigns
Planning for a more successful holiday season starts with the data. Learn what metrics to measure, what benchmarks to measure them against and how to evaluate your email marketing efforts to improve those numbers.
The Art of Attribution: Where Do Your Conversions Really Come From?
With all the time, effort and cost associated with developing and maintaining an effective marketing plan, it’s important to keep an eye on where your dollars are going and how much return you’re seeing.
Engage and Sell: The Tools Every Commerce Marketer Needs to Succeed
Check out this easy-to-navigate guide to the tools you need to be a successful commerce marketer. Learn more about triggered browse, recommendation and cart recovery emails and solutions for managing coupons and pop-ups.
Revenue Rescue: Saving Sales When Shoppers Stray Part 1: Product Page Abandonment
There's always competition for the busy shopper's attention, but in the coming months, it's going to be even more difficult. When shoppers come to browse but don't seal the deal, do you have a plan for getting them to come back to buy?
The Influence of Multi-Device Ownership on Ecommerce
How can you create a seamless, frictionless experience for your holiday shoppers if you don't know the device and channel they typically use at each stage? We surveyed 4,000 US, UK and Australian shoppers to get that information for you.
Will You Stay or Will You Go? How to Successfully Run a Make-Up or Break-Up Campaign
You're doing everything you can think of to keep your subscribers engaged, especially as we lead up to the holidays when the stakes are so high, but some are still MIA. Kristen Gregory provides a step-by-step guide for creating a "make up or break up" campaign.
Transactional messages are an essential part of any successful ecommerce program, but they're capable of so much more. What better place to cross-promote and attract attention to more of what you have to offer?
Does the rise of artificial intelligence (AI) and related technologies signal a sea change in commerce marketing? In a word, yes. Take a closer look at these techniques and how they can boost your marketing efforts and success.
Segmentation: Show Your Subscribers You Really Get Them
This season, your customers will receive more messages from you (and your competitors) than any other time of the year. To make yours stand out and encourage more customers to open, it’s important to get to know them.
Holiday Planning Report: What Holiday Shoppers Want, How Retailers Plan to Deliver
A successful holiday marketing plan keeps consumer needs and expectations at the center of it all. Learn when and where your customers are shopping and what promotions resonate with particular demographics.